Find out and compare Amazon Sellers tools chrome extensions. But what those extensions are for?
For remind, those extensions often allow Amazon Sellers to detect and find a product opportunity browsing in 19 Amazon Marketplaces among over 350 million products.
When introducing Amazon, we cannot miss this company is a giant tech company with Global Marketplaces which are United States, Canada, Mexico, United Kingdom, Germany, France, Italy, Spain, Japan, Singapore, United Arab Emirates, Brazil, Australia, India, Netherlands, Saudi Arabia, Turkey, Sweden (new in 2020), Poland (new in 2021). Undoubtedly Amazon is the biggest online retail market and includes over 350 million products…
But how this colosal number of products is referenced and sorted?
Firstly, an unique ASIN (Amazon Standard Identification Number) ISBN (International Standard Book Number) based on UPC identify each product. Secondly, on Amazon, products are also sorted by category and several levels of sub-category.
Indeed, the 26 Amazon’s categories and sub categories are:
|Categories||Sub category 1||Sub category 2||Sub category 3||Sub category 4||Sub category 5||Sub category 6||Sub category 7||Sub category 8||Sub category 9||Sub category 10||Sub category 11||Sub category 12||Sub category 13||Sub category 14||Sub category 15||Sub category 16||Sub category 17||Sub category 18||Sub category 19||Sub category 20||Sub category 21||Sub category 22||Sub category 23||Sub category 24||Sub category 25||Sub category 26||Sub category 27||Sub category 28||Sub category 29||Sub category 30||Sub category 31|
|Appliances||Dishwashers||Garbage Disposals & Compactors||Heating, Cooling & Air Quality||Laundry Appliances||Microwave Ovens||Parts & Accessories||Ranges, Ovens & Cooktops||Refrigerators, Freezers & Ice Makers||Small Kitchen Appliances||Vacuums & Floor Care|
|Arts, Crafts, & Sewing||Beading & Jewelry Making||Crafting||Fabric||Fabric Decorating||Gift Wrapping Supplies||Knitting & Crochet||Needlework||Organization, Storage & Transport||Painting, Drawing & Art Supplies||Party Decorations & Supplies||Printmaking||Scrapbooking & Stamping||Sewing|
|Automotive||Car Care||Car Electronics & Accessories||Exterior Accessories||Interior Accessories||Lights & Lighting Accessories||Motorcycle & Powersports||Oils & Fluids||Paint & Paint Supplies||Performance Parts & Accessories||Replacement Parts||RV Parts & Accessories||Tires & Wheels||Tools & Equipment|
|Baby Products||Activity & Entertainment||Apparel & Accessories||Baby & Toddler Toys||Baby Care||Baby Stationery||Car Seats & Accessories||Diapering||Feeding||Gifts||Nursery||Potty Training||Pregnancy & Maternity||Safety||Strollers & Accessories||Travel Gear|
|Beauty & Personal Care||Foot, Hand & Nail Care||Fragrance||Hair Care||Makeup||Oral Care||Personal Care||Shave & Hair Removal||Skin Care||Tools & Accessories|
|Books||Arts & Photography||Biographies & Memoirs||Business & Money||Children’s Books||Christian Books & Bibles||Comics & Graphic Novels||Computers & Technology||Cookbooks, Food & Wine||Crafts, Hobbies & Home||Education & Teaching||Engineering & Transportation||Health, Fitness & Dieting||History||Humor & Entertainment||Law||LGBTQ+ Books||Literature & Fiction||Medical Books||Mystery, Thriller & Suspense||Parenting & Relationships||Politics & Social Sciences||Reference||Religion & Spirituality||Romance||Science & Math||Science Fiction & Fantasy||Self-Help||Sports & Outdoors||Teen & Young Adult||Test Preparation||Travel|
|CD & Vinyl||Blues||Broadway & Vocalists||Children’s Music||Christian & Gospel||Classic Rock||Classical||Comedy & Spoken Word||Country||Dance & Electronic||Folk||Holiday & Wedding||Indie & Alternative||International Music||Jazz||Karaoke||Latin Music||Metal||Music Video & Concerts||New Age||Opera & Classical Vocal||Pop||R&B||Rap & Hip-Hop||Reggae||Rock||Soundtracks||Special Interest|
|Cell Phones & Accessories||Accessories||Cases, Holsters & Sleeves||Cell Phones||SIM Cards & Prepaid Minutes|
|Clothing, Shoes and Jewelry||Baby||Boys||Costumes & Accessories||Girls||Luggage & Travel Gear||Men||Novelty & More||Shoe, Jewelry & Watch Accessories||Traditional & Cultural Wear||Uniforms, Work & Safety||Women|
|Collectibles & Fine Art||Advertising||Collectible Currencies||Entertainment||Fine Art||Historical & Political||Sports|
|Electronics||Accessories & Supplies||Camera & Photo||Car & Vehicle Electronics||Cell Phones & Accessories||Computers & Accessories||eBook Readers & Accessories||GPS, Finders & Accessories||Headphones||Home Audio||Household Batteries, Chargers & Accessories||Office Electronics||Portable Audio & Video||Power Accessories||Security & Surveillance||Television & Video||Video Projectors||Wearable Technology|
|Grocery & Gourmet Food||Baby Foods||Beverages||Breads & Bakery||Breakfast Foods||Candy & Chocolate||Dairy, Cheese & Eggs||Deli & Prepared Foods||Food & Beverage Gifts||Fresh Flowers & Live Indoor Plants||Fresh Meal Kits||Frozen||Home Brewing & Winemaking||Meat & Seafood||Meat Substitutes||Pantry Staples||Produce||Snack Foods|
|Handmade Products||Baby||Beauty & Grooming||Clothing, Shoes & Accessories||Electronics Accessories||Health & Personal Care||Home & Kitchen||Jewelry||Pet Supplies||Sports & Outdoors||Stationery & Party Supplies||Toys & Games|
|Health & Household||Baby & Child Care||Health Care||Household Supplies||Medical Supplies & Equipment||Oral Care||Personal Care||Sexual Wellness||Sports Nutrition||Stationery & Gift Wrapping Supplies||Vision||Vitamins & Dietary Supplements||Wellness & Relaxation|
|Home & Kitchen||Bath||Bedding||Cleaning Supplies||Event & Party Supplies||Furniture||Heating, Cooling & Air Quality||Home Décor||Irons & Steamers||Kids’ Home Store||Kitchen & Dining||Lighting & Ceiling Fans||Seasonal Décor||Storage & Organization||Vacuums & Floor Care||Wall Art|
|Industrial & Scientific||Abrasive & Finishing Products||Additive Manufacturing Products||Adhesives, Sealants & Lubricants||Agricultural Irrigation Equipment||Commercial Door Products||Commercial Lighting||Cutting Tools||Digital Signage||Fasteners||Filtration||Food Service Equipment & Supplies||Hydraulics, Pneumatics & Plumbing||Industrial Electrical||Janitorial & Sanitation Supplies||Lab & Scientific Products||Material Handling Products||Occupational Health & Safety Products||Packaging & Shipping Supplies||Power & Hand Tools||Power Transmission Products||Professional Dental Supplies||Professional Medical Supplies||Raw Materials||Retail Store Fixtures & Equipment||Robotics||Science Education||Test, Measure & Inspect|
|Movies & TV||Movies||TV|
|Musical Intruments||Amplifiers & Effects||Band & Orchestra||Bass Guitars||Brass Instruments||Drums & Percussion||Electronic Music, DJ & Karaoke||Guitars||Instrument Accessories||Keyboards & MIDI||Live Sound & Stage||Microphones & Accessories||Stringed Instruments||Studio Recording Equipment||Ukuleles, Mandolins & Banjos||Wind & Woodwind Instruments|
|Office Products||Office & School Supplies||Office Electronics||Office Furniture & Lighting|
|Patio, Lawn & Garden||Farm & Ranch||Gardening & Lawn Care||Generators & Portable Power||Grills & Outdoor Cooking||Outdoor Décor||Outdoor Heating & Cooling||Outdoor Lighting||Outdoor Power Tools||Outdoor Storage & Housing||Patio Furniture & Accessories||Pest Control||Pools, Hot Tubs & Supplies||Snow Removal|
|Pet Supplies||Birds||Cats||Dogs||Fish & Aquatic Pets||Horses||Insects||Reptiles & Amphibians||Small Animals|
|Software||Accounting & Finance||Antivirus & Security||Business & Office||Children’s||Education & Reference||Lifestyle & Hobbies||Music||Networking & Servers||Operating Systems||Photography & Graphic Design||Programming & Web Development||Tax Preparation||Utilities||Video|
|Sports & Outdoors||Fan Shop||Outdoor Recreation||Sports||Sports & Fitness|
|Tools & Home Improvement||Appliances||Building Supplies||Electrical||Hardware||Kitchen & Bath Fixtures||Light Bulbs||Lighting & Ceiling Fans||Measuring & Layout Tools||Paint, Wall Treatments & Supplies||Power & Hand Tools||Rough Plumbing||Safety & Security||Storage & Home Organization||Welding & Soldering|
|Toys & Games||Arts & Crafts||Baby & Toddler Toys||Building Toys||Collectible Toys||Dolls & Accessories||Dress Up & Pretend Play||Games & Accessories||Hobbies||Kids’ Electronics||Kids’ Furniture, Décor & Storage||Learning & Education||Novelty & Gag Toys||Party Supplies||Play Vehicles||Puppets & Puppet Theaters||Puzzles||Sports & Outdoor Play||Stuffed Animals & Plush Toys||Toy Figures & Playsets||Tricycles, Scooters & Wagons|
|Video Games||Legacy Systems||Mac||Microconsoles||Nintendo 3DS & 2DS||Nintendo Switch||Online Game Services||PC||PlayStation 4||PlayStation 5||PlayStation Vita||Virtual Reality||Xbox One||Xbox Series X & S|
Obviously, these chrome extension use several criterias to calculate an indicator or produce an analysis on all Amazon products or in a part of Amazon catalog.
Criterias are at least the following:
- Product Price
- Review count
- Review Rating
- Monthly Sales
- Monthly Revenue
- Best selling period
- Average Price over 90 days
- Estimated Sales Trend
- Rate of review increase
- Amazon BSR
At last let’s see the offers of 3 competitors (Seller.tools, Jungle Scout and Viral Launch)
Already we cannot miss that this Chrome extension have an LQS indicator for each product and allow to download product review with filters in CSV format.
LQS indicator means Listing Quality Score and include 3 sub indicators with different weights in total as following:
- Keyword Quality Score
- Media Quality Score
- Conversion Quality Score
When spreading out, each sub indicator precises improvements criterias:
Firstly, Keyword Quality Score provides an analysis of listing description text on Amazon with improvement details.
Secondly, Media Quality Score brings improvement ideas for video, pictures.
Thirdly, Conversion Quality Score provides improvement ideas for reviews
At last, let’s notice that each criteria is accurately detailed in bubble info.
Conclusion: this chrome extension is more to improve Listing Quality but it does not allow to detect product opportunity
When opening, this chrome extension includes for each product 5 parts presented in 5 tabs:
Firstly, in “Sellers” part we can track product to not loose it and we have an insight of product category, BSR, monthly revenue and product price.
Secondly, in “Keywords” part we get keyword ideas for listing with detailed datas as Average Price, Sales, Reviews and Revenue.
Thirdly, in “trends” part, we have a graphic of sales number on 1 year.
Then, in “Analysis”, the most crucial part you get an idea if choosen product can be sold easily with a potential margin or not.
Finally, in “Calculator” part we have an idea of product margin with profit by unit.
Conclusion: This chrome extension is an interesting decision maker tool but how is calculated profit by unit?
When browsing in Amazon, we notice Jungle Scout extension fits really well to amazon.com page.
Also, we can track product. Moreover without launch extension we have already an insight of product datas as monthly/daily sales, ASIN, LQS, Net, Fees, Dimension, weight.
When launching extension, in one glance chrome extension provides 4 important informations on the product, average monthly sales, Sales Rank, price and Reviews.
On extension we also find a menu:
Conclusion: Jungle Scout presents a lot of product datas but in one glance is it good deal? But, we don’t know we have to deepen search and compare maybe thanks to tracking.
Scoring of competitors extensions
|Extension||Product Tracking||Listing Improvement||Opportunity Search||Integration in Amazon marketplace||Total|
To conclude, I think graphically Seller.tools and Jungle Scout extensions fits well to Amazon marketplace page (amazon.com). However Seller.tools is not a decision maker tool to find product opportunity to sell.
When regarding listing improvement, Seller.tools is the best extension. Otherwise, Jungle Scout extension is the most complete product and get the best scoring.
Finally, Jungle Scout and Viral Launch allow to track products, it’s a very interesting feature to not loose time.
But my preference of Amazon starter seller go to Viral Launch which is the only tool to produce analysis on potential product opportunity. Obviously, this feature is essential to launch products on Amazon.
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