Prime Day 2021 is almost upon us, bringing with it the expectation of some of the hottest Prime Day deals we’ve ever seen. Nearly all the tech in your home is dependent on Wi-Fi, and your Wi-Fi is only ever as good as your router — Prime Day 2021 could be your chance to make sure you have the fastest, most reliable router available, for less. Below, we’ll get you ready for your best chance to score deep discounts on a new router, as we explore the router deals you can expect to find on Prime Day.
What Prime Day router deals to expect
We can expect to see a wide range of routers discounted for Amazon Prime Day as part of Prime Day router sales. You can expect to see Prime Day router sales that will include high-performance mesh routers like the Netgear Orbi RBK852, all the way down to the most affordable routers, like the TP-Link Archer C1200. At the same time, you can also expect to see Prime Day router deals on gaming routers, like the Netgear Nighthawk Pro Gaming XR500, as well as highly recognizable brands like Google Nest.
What Prime Day router deals we saw last year
Last year we saw Prime Day router sales that ran the gamut, from deep price cuts of as much as 70% off to much more limited price slashes to the tune of 10% to 15%. Regardless, the price cuts we saw in these Prime Day router deals went across every category.
Those who were looking for Prime Day router sales on mesh routers — like the basic Meshforce M3 Suite AC1200 Mesh Wi-Fi System, or the higher-end Amazon Eero 6 Mesh Wi-Fi System — saw discounts of $44 off and $56 off respectively. Those looking for more basic setups scored big; Rockspace might not be as well known as Netgear or Asus, but its Plug-In AC1200 Dual-Band Wi-Fi Extender was discounted from $108 to only $29. Meanwhile, the brands you know and love saw impressive cuts: The Netgear R6230 AC1200 Dual Band WiFi Router was marked down to $50 from $75, while the Asus ROG GT-AC2900 Gaming Router saw a much smaller proportional discount of only $14 off (marked down from $200 to $186). That said, no matter what you were looking for in 2020, there was something for you in these Prime Day router deals.
Should you buy a new router on Prime Day?
If you’re in need of a router, then shopping these Prime Day router sales should be a no-brainer; you’re going to find what you’re looking for, or a version of it, for less. Now, if you’re not already in the market for a router, that could complicate things, but it doesn’t mean you shouldn’t still check out the Prime Day router deals. Having the right router can fundamentally change your experience getting online, whether for work, running your home, or just everyday streaming. Check out our guide to the best wireless routers and figure out which one could suit your needs.
The question for many shoppers, especially those browsing, is whether Prime Day is the best day to shop, or whether you should wait until end-of-summer sales, or even Black Friday to see if you can’t find a better deal. In our experience, this strategy doesn’t always play well. Last year, sales on Prime Day and Black Friday were comparable, and we don’t expect that to change.
Our best recommendation is to assess your budget before diving into the sales. And then make sure you don’t exceed that budget when actually confronted by Prime Day deals. A top-tier router might look really tempting with its price cut, but you don’t want to overspend. Don’t be taken in by modest price discounts on items you aren’t sure that you need. If you were planning on buying that router anyway, then sure, why not take advantage of an extra 5% off. But if you’re just browsing, maybe take a pause and make sure your current router isn’t actually doing the job just fine.
The best router deals happening now
We’ve got your back with the best Day router deals to expect during Prime Day 2021. Check them out below:
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